Genshiro Komori founded Nambokusha.
Our founder Genshiro Komori opened an exclusive advertising agency for an American scientific publication “Popular Science”, which was at that time as famous as "Readers Digest", in a small office of about 16 square meters in Ginza, Tokyo. The office was staffed by just 3 people including his eldest son Hideaki Komori. (Genshiro Komori is seated on the left in the photo.)
Officially established as Nambokusha Incorporated.
Just 2 1/2 years after founding the business, the company was registered and officially established as Nambokusha Incorporated. The head office was relocated to Yurakucho, Tokyo and Genshiro Komori assumed the title of president. The company’s name was taken from a historical reference to the Chinese navy “traveling far and wide”. Komori likened the expression to the way “footwork was vital to the advertising business”.
Relocated the head office to Ginza, Tokyo.
The head office was relocated to the Asahi Bldg. in Ginza-Nishi 6 Chome, a top rate office building at the time. As business grew, more people were recruited. In 1964, the company had 100 employees and annual sales of 860 million JPY.
Shotaro Kamiya became the president.
President Shotaro Kamiya of Toyota Motor Sales Co., Ltd. purchased shares from the Komori family and became involved in company management as the top shareholder at Nambokusha. In March 1966, Kamiya was appointed Chairman of the Board of Directors. The following August, he was assigned to president, in which role he acquired new clients like Toyota Motor Sales and greatly strengthened management at Nambokusha.
Relocated the head office to the Maruhachi Bldg. in Ginza.
The head office was relocated to the Maruhachi Bldg. in Ginza.
Toyota Motor Sales Co., Ltd. acquired a 40% stake in Nambokusha.
In November 1973, Toyota Motor Sales Co., Ltd. acquired shares from the Kamiya family equivalent to a 40% stake in Nambokusha. Shares worth an additional 11% stake were acquired in March 1974, giving Toyota Motor Sales Co., Ltd. 51% and the Kamiya family 49% ownership of the company’s 1 million shares.
Relocated the head office to the Toyota Hatchobori Bldg.
The head office was relocated to the Toyota Hatchobori Bldg. As a side note, this building was home to Toyota’s first offices in Tokyo.
Opened a registered architect of the first class office, licensed and approved for special construction business.
A registered architect of the first class office was opened and licensing for special construction business was acquired in order to get into the showroom development business.
Made Design Corporation Japan a subsidiary.
Design Corporation Japan (now Delphys Drive Inc.) was made a subsidiary.
Opened Research institute of proposal for sales.
Research institute of proposal for sales was opened to propose point of sales improvements.
Became a wholly-owned subsidiary of Toyota Motor Corporation.
Toyota Motor Corporation acquired all issued shares of Nambokusha, thus the company became a wholly-owned group company under the Toyota umbrella both in name and reality.
Celebrated the company’s 50th anniversary of its foundation.
Ceremony commemorating the company’s 50th anniversary were staged at the Imperial Hotel in Tokyo. It was also announced that the company would change its name to "Delphys Inc." as of January 2000.
Renamed the company “Delphys Inc.”
The company was renamed “Delphys Inc.” when on its 50th anniversary. A corporate identity was defined at the same time and “Best Solution & Value Creation: A Value Creation Company that Connects “Buyer Satisfaction’ and ‘Seller Satisfaction’” was raised as the corporate mission.
Published a corporate anthology.
A company history book was published of the first 50 years of business.
Relocated the head office to the Toyota Kudan Bldg.
Taking the opportunity of changing the company name and defining the corporate identity, the Tokyo offices in Hatchobori and Ikebukuro were consolidated in the Toyota Kudan Bldg. in Kudan-minami, Chiyoda-ku, Tokyo.
Participated in a mobile communication advertising joint venture with KDDI Corp, Hakuhodo Inc., etc.
Invested with KDDI Corp., Hakuhodo Inc. and others, A1 Adnet Corp. (currently Mediba Inc.) was established as a joint venture for doing business in mobile communication advertising centered on the “EZweb” services offered by KDDI.
Published “Toyota and Gazoo: Everything about Strategic Business Models”.
Reported and written by our employees, IT marketing book, “Toyota and Gazoo: Everything about Strategic Business Models” was published by Chuokeizai-sha Holdings, Inc.
Established Proxicom-Delphys Inc. as a joint venture with US corporation.
Proxicom-Delphys Inc. (currently Delphys Interactive Corp.) was established as an e-commerce consultant company through a merger with Proxicom Inc. of the USA and NTT-ME Corp.
Established a joint venture in Bangkok with Hakuhodo Inc. and others.
Delphys Hakuhodo (Thailand) Co., Ltd. was established in Bangkok, Thailand as a joint venture with local advertising company Future Marketing Communications Group Co., Ltd., Hakuhodo Inc. and Toyota Tsusho (Thailand) Co., Ltd.
Established a joint venture in Beijing with Hakuhodo Inc. and others.
Beijing Delphys Hakuhodo Advertising Co., Ltd. was established in Beijing, China as a joint venture with the advertising wing of “The People’s Daily” newspaper group Beijing Advertising Nobel Co., Ltd. and Hakuhodo Inc.
Acquired ISO27001 certification.
The company was certified under the ISO27001 international standard for information security as a part of efforts to strengthen its protection of personal information and other compliance practices.
Established a joint venture in Guangzhou with Hakuhodo Inc. and others.
Guangdong GIMC Delphys Hakuhodo Advertising Co., Ltd. was established in Guangzhou, China as a joint venture with the Guangdong Integrated Marketing Group and Hakuhodo Inc.
Opened the Kauki Research Institute.
Established as an R&D department, the “Kauki Research Institute” probes the relationships between modern lifestyles and products and services from a consumer perspective and tracks consumer insight in order to identify foretelling “signs” of market change, latent “needs” and effective ways to spur “buying incentive”. The name “Kauki” means “in the mood to buy something”.
Published a corporate history book.
A corporate history book was published of the company’s first 60 years of business.
Became a wholly-owned subsidiary of Toyota Motor Sales & Marketing Corporation.
Delphys was made a wholly-owned subsidiary of Toyota Motor Sales & Marketing Corp. when it was created as a wholly-owned marketing arm of Toyota Motor Corp. The move made Delphys sister-company to Amlux Toyota Co., Ltd., Toyota Automall Development Corp. and the newly created Toyota Marketing Japan Corp.
Published “Consumer Barometers”.
Written by the Kauki Research Institute, this book summarized results of research conducted into long-term vehicle owners since 2007. The many consumer behavior and awareness indicators it contains are a good reference not only with regards to vehicles but also durable goods and other products that consumers contemplate at length before buying, and the industries that make them. It is the quintessential book for understanding what drives consumers to buy something. The book was published by the Daily Automotive News.
Established a new company in Singapore.
Delphys Singapore Pte., Ltd. was established in Singapore as a wholly-owned subsidiary to strengthen business in the Asia-Pacific region.
Published the “Age of the Woman Consumer”.
Written by the Kauki Research Institute, this book analyzes women’s needs from various angles including age, “cuteness” as a key factor of buying, and examples of products and services that enjoy the support of women. The book was published by the Daily Automotive News.
Established a new company in Shanghai.
Shanghai Delphys Advertising Co., Ltd. was established in Shanghai, China as a wholly-owned subsidiary to strengthen business in the Asia-Pacific region. More specifically, it is tasked with developing constructive support activities for Toyota Motor Corp. and other companies that are building a network of bases and conducting promotion activities in the various markets of the Asia-Pacific region where growth is projected.
Published “For Those Who Do Not Know about ‘Ethics’: A Word Only 11% of All Japanese Know”.
Though ethics are basically a behavioral matter, the term has in recent years been used in reference to the environment and society. It is a buzzword for things and actions having to do with a wide range of social problems and responsibilities.
“For Those Who Do Not Know about ‘Ethics’” is an easy-to-understand introduction to ethics that uses various examples to answer questions like “Why are more and more young people proactive about social contributions?” “Why do businesses pursue social marketing?” and “How can companies balance their corporate social activities and business?”
Established a consulting joint venture in Jakarta.
PT. Delphys Indonesia Consulting was established in Jakarta, Indonesia as a joint venture with TYO Inc. Using Delphys’ know-how in the region, the company provides consulting to local advertising agencies as a way to constructively support the sales promotion and marketing activities of Toyota Group companies in Indonesia, which is experiencing marked economic growth.
Published “Empathetic Marketing When It Comes to Cars: Age of the Woman Consumer Vol. 2”.
Written by the Kauki Research Institute, this book continues to carefully unravel the feelings and demands hidden inside women’s hearts from various angles including new research from vendors. It is a manual on sales communications for all fields of industry and not just the automotive world. The book was published by the Daily Automotive News.
Established a joint venture in Singapore with Hakuhodo Inc.
Delphys Hakuhodo International Pte., Ltd. was established in Singapore in cohort with Hakuhodo Inc.
Published “Social Product Marketing: 3 Ways to Create a Brand Liked and Trusted by Society”.
As the title suggests, “Social Product Marketing” is about marketing. It was jointly written by Naokatsu Nomura of Causebrand Lab, Kaori Nakajima of Fair Trade Label Japan and the Ethics Project at Delphys. The book was published by the Sanno University Publications Department.
Published “Managed by Women: Age of the Woman Consumer Vol. 3”.
Written by the Kauki Research Institute, this book shifts the “sales communications” theme raised in the previous volumes to “management”. It identifies issues of working women and pivots discussions on ways that businesses and particularly car dealerships can employ women. The book was published by the Daily Automotive News.
Became a wholly-owned subsidiary of Toyota Motor Corporation.
Delphys automatically became a wholly-owned subsidiary of Toyota Motor Corp. when its parent company since December 2009 Toyota Motor Sales & Marketing Corp. merged with Toyota Motor Corp.
Relocated the head office to Kanda Awajicho, Tokyo.
The head office was relocated to the Waterras Tower in Kanda Awajicho, Tokyo.
Established a subsidiary in Dubai.
Delphys Middle East FZ LLC was established in the Free Zone Area of Dubai, UAE. Using Delphys’ know-how of the Japanese and other overseas markets, the company proactively implements sales promotion and marketing activities for Toyota Group companies in the Middle East where automotive markets are expected to grow.
Named Kyoichi Tanada president.
Kyoichi Tanada was named president.
Opened new offices in Japan.
New offices were opened in Sapporo, Sendai, Kariya, Hiroshima and Fukuoka to strengthen area marketing.
Celebrated the company’s 70th anniversary of its foundation.
The company feted the 70th anniversary of its foundation.
Released a 20th anniversary anthology.
An anthology of the past 20 years as Delphys was published to commemorate the 20th anniversary of the Delphys name.